flOw was a direct product out of Jenova Chen's digestion on Mihaly Csikszentmihalyi’s wonderful psychology book of the same name.

official site of flOw by jenova chen:

I remember playing a demo this a while back... I was so lost. It was unlike any game I had ever seen. I didn't read the instructions (those are only for moments of desperation) and was completely uninterested. I was actually shocked that they were making this into a commercial game.

After reading the instructions, I am tempted to go back and replay it. This game seems to take advantage of the fact that many gamers are curious and exploratory.

"I want to see what happens if..."